Samsung celebrates 10 years of Galaxy with 3 new phones

Samsung is celebrating a decade of Galaxy S phones with the launch of three new phones. The Galaxy S10, Galaxy S10+, and Galaxy S10e are now official. And yes, you read that right — Samsung has three new smartphones. On paper, all of them meet the standard for a “flagship” top-tier device, and our review in a few weeks will see how that plays out in the real world.

In the meantime, preorders and a launch are right around the corner. Carriers and Samsung itself will kick off preorders for the S10, S10+ and S10e on Thursday, with a March 8 release date. It might seem like a long wait, but in reality it’s just a few weeks away. Unlocked and without a contract, the Galaxy S10 will start at $899, the S10+ at $999, and the S10e at $749.

It’s a similar lineup to Apple’s iPhone XS, XS Max, and XR. And it makes sense, as not everyone needs all the bells and whistles. Samsung is keeping the playing field pretty level, but there are some core differences between the devices.