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Ivanka Trump is facing backlash after tweeting a photo of herself holding up a can of Goya beans. The tweet from the president’s daughter includes Goya’s slogan, “If it’s Goya, it has to be good,” in both English and in Spanish. She also posted the image to her Facebook and Instagram pages.
Trump’s social media post comes days after Goya CEO Robert Unanue praised Mr. Trump during an event last week at the White House. “We’re all truly blessed at the same time to have a leader like President Trump, who is a builder,” Unanue said.
Unanue’s remarks prompted calls for a boycott of Goya, which considers itself the largest Hispanic-owned food company in the U.S. In response, Unanue said he was “not apologizing” and called the #BoycottGoya campaign an attempt at “suppression of speech.”
If it’s Goya, it has to be good.
Si es Goya, tiene que ser bueno. pic.twitter.com/9tjVrfmo9z— Ivanka Trump (@IvankaTrump) July 15, 2020
Many on Twitter wondered if Trump’s tweet would add to Goya’s woes.
Wouldn't it be a BIGLY bummer for Goya Foods if this picture made #BoycottGoya trend again? https://t.co/6rNXB0cR54
— Chip Franklin (@chipfranklin) July 15, 2020
Doesn’t @IvankaTrump know that @GoyaFoods is already in enough trouble without having the daughter of the man who called Hispanics rapists doing a promo for them? https://t.co/wL61qOCE1B
— Chris Burchill (@templephd) July 15, 2020
Others questioned the ethics of Trump seemingly endorsing Goya products by using the company’s slogan in her tweet and holding up a can of black beans.
White House advisor Ivanka Trump promoting Goya seems like it could raise potential ethics issues since executive branch employees other than the president are prohibited from using public office "for the endorsement of any product, service or enterprise" https://t.co/2wFzP8Uez8
— Anna Massoglia (@annalecta) July 15, 2020
Senior advisor to the President endorsing a product – using the company’s own advertising line. Ethics rules do not allow it – and pretty much unimaginable in previous administrations. https://t.co/j3GjFfS1Em
— Chris Jansing (@ChrisJansing) July 15, 2020
Representative Alexandria Ocasio-Cortez also tweeted about the potential conflict of interest, writing in Spanish that “If it’s Trump, it has to be corrupt.”
Si es Trump, tiene que ser corrupto ? https://t.co/Ti3oxFO6oY
— Alexandria Ocasio-Cortez (@AOC) July 15, 2020
According to the Department of Justice, “an employee may not use his public office for his own private gain or for that of persons or organizations with which he is associated personally. An employee’s position or title should not be used to coerce; to endorse any product, service or enterprise; or to give the appearance of governmental sanction.”
Trump and her husband, Jared Kushner, are advisers to the president, according to the White House website.
In 2017, Kellyanne Conway, a counselor to Mr. Trump, was investigated for a similar incident when she encouraged Americans to buy Ivanka Trump branded products after they were dropped from Nordstrom stores. Conway was cleared of any wrongdoing, as deputy counsel to the president on compliance and ethics Stefan Passantino said she had “acted inadvertently” and “without nefarious motive.”
