The difficulties surrounding the ownership of Spider-Man are the result of Marvel selling the film rights to the character when it faced bankruptcy in the 1990s. A deal was made prior to the release of ‘Civil War’ to use Spider-Man in the MCU with Sony receiving all of the box office profits from the films.
Following the news that Tom Holland’s Spiderman will leave the box office (MCU) and return to Sony, fans swung onto Twitter to demand that Spider-Man be saved from fading from the Marvel movie franchise with the hashtags #SaveSpiderMan and #SaveSpidey
The studio was reportedly in discussions over a new Spider-Man agreement, with Disney wanting a 50/50 co-financing arrangement. But Sony reportedly wanted to do a deal whereby Disney got 5% of first-dollar gross, with Disney maintaining merchandising rights, which Disney rejected, according to Cosmicbook.
i can't believe we lost these 2 ?#SaveSpiderMan pic.twitter.com/82sMopCdIn
— ophe ? (@CAPTAINLARS0N) August 21, 2019
Some fans have concocted a theory that Sony deliberately walked away from the deal so as to be able to include Tom Holland in Sony’s Venom franchise. Venom is an infamous Spider-Man villain who was not included in the MCU as Sony retained the rights to the character.
I BET SONY DID THIS SHIT SO THEY CAN HAVE TOM HARDY’S VENOM WITH HOLLAND’S SPIDEY IN THE SAME FILM,,, TO GRAB THAT BOX OFFICE MONEY AND REPEATING THE SAME SHIT FROM RAIMI’S SPIDER-MAN 3
:))))))))))))) WE MARCH AT DAWNN #savespiderman pic.twitter.com/ktopF723Bk— natasha ☾ (@midtown_spidey) August 21, 2019
Why would you remove Spider-Man from MCU are you crazy? #savespiderman pic.twitter.com/z8PqnC3WcR
— Izzy (@izzyjeeves_) August 21, 2019
Tobey Maguire, Andrew Garfield and Tom Holland after Sony messed it up #SaveSpiderMan #SaveSpidey pic.twitter.com/a3y6Sst8Uw
— ???? ⎊ tizia inutile (@manuelaguds) August 21, 2019
Other fans began to notice a pattern of Spiderman franchise being canceled.
Well,first Tobey was out b/c they couldn't get a script together for a "Spider Man 4". Then Andrew Garfield came in for 2 movies and he was out and,now,Tom Holland is out. Am I seeing a pattern here? Don't do this Sony. Reconsider. Seriously reconsider. #SaveSpiderMan
— kevin (@kevin3300) August 21, 2019
Not again ? #SaveSpiderMan pic.twitter.com/yL4j5KbniJ
— ASH (Foodhunter) (@Ashril_92) August 21, 2019
The late Stan Lee was even invoked to support Spidey.
even Stan Lee said Tom is the best spider-man and I agree!
Andrew Garfield and Tom are the best spider-man ever!
please save spider-man and Tom.#SaveSpidey #SaveSpiderMan #SaveSpiderMan pic.twitter.com/IDrpwyrsaM— maria ☁️ (@_alonepluto_) August 21, 2019
Some users directed their anger towards the company.
Whatever happened in that meeting…..screw you Sony. Give Spiderman back to Marvel. Also, don't you even think about hurting Tom Holland the way you did Andrew Garfield.#SaveSpiderMan pic.twitter.com/MMQY9bHnsz
— Stephanie Laney (@SigynStrange) August 21, 2019
BREAKING: @MarvelStudios will reportedly have no involvement in @SonyPictures' future SPIDER-MAN movies due to @SonyPictures' and @Disney's "inability… to reach new terms" on their deal for the character. https://t.co/s6CwfGsWoC pic.twitter.com/PtZlKMJZ8W
— MCU Direct (@MCU_Direct) August 20, 2019
Bruh how is Marvel going to own like all of their characters and the only character they can’t legally use is Spider-Man? #SaveSpidey pic.twitter.com/wq2dKsM51X
— Angel Amaral (@BluRayAngel) August 21, 2019
#SaveSpiderMan
Sony: ends Spider-Man deal with DisneyLiterally everyone alive and dead: pic.twitter.com/3i6ucg4z0N
— McFly (@BreedingRyan) August 21, 2019
Sony released a statement through THR, which appeared to suggest that Marvel Studios president Kevin Feige was at fault for the fall-out. The statement also suggested that Feige’s hand in Spider-Man’s swinging success was exaggerated, despite Feige initiating the original handover deal between the two companies.